Tag Archives: Marketing

China’s Influence on Hollywood

The film industry is changing. One could of course say that it has always been changing, ever since the early days with the Lumiere brothers and other such pioneers. The traditional distribution models are evolving (sometimes even kicking and screaming) to keep up with the technological and cultural developments happening in in society. One of such development is the special,

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A Short Introduction to Fandom

Fandom can be described in various ways, but as I see it, it is a common denominator to describe various social activities centered around certain brands and activities. These activities gives fans a feeling of belonging and strengthened feeling of identity, which also results in increased loyalty to the brand in question. The following descriptions is, along with my own

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