• Norwegian Comic Con and the Power of Positive Fandom
    Each year, in late Fall, an event is held on the outskirts of Oslo. This is SpillExpo (translated: Games Expo), or, as it is also called: Norwegian Comic Con. And as with other Comic Cons around the world, this event celebrates a wide range of fandoms, games, cosplay and related stuff. The event lasts for three days, and last year I was there for just one. It really hit me then how positive the fandom there was, and I decided that next year I would be there all of the three days to really spend time with fans, learn about … Read more
  • Fandom and Iconic Branding
    Fandom will develop around brands that can be seen as iconic. After all, even though just about everyone drinks milk, very few will call themselves a true fan of milk. Milk cosplay won’t be very common, and convention about milk won’t sell many tickets. An iconic brand is one that has a profound impact on culture and the ability to inform and shape the identity of a customer by providing identity value, transforming him or her from regular customer into a fan. These brands have a profound effect on not just customers, but also society. Just consider Star Wars or … Read more
  • Fan Activities
    What do fans do? Here are seven activities that are common in many fandoms. And if some of the words are sounding religious, that's no accident. Fandoms have many aspects in common with religion, and many religions could be seen as fandoms in their own right. Here are seven fan activities that most fandoms have in common. Again, I recommend the book "Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are" by Zoe Fraade-Blanar and Aaron M. Glazer for an in depth look the world of fandom. Pilgrimages: Fans often gather to share their enthusiasm for … Read more
  • A Short Introduction to Fandom
    Fandom can be described in various ways, but as I see it, it is a common denominator to describe various social activities centered around certain brands and activities. These activities gives fans a feeling of belonging and strengthened feeling of identity, which also results in increased loyalty to the brand in question. The following descriptions is, along with my own thoughts on the subject, inspired by authors Zoe Fraade-Blanar and Aaron M. Glazer. I highly recommend their book "Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are" for a good and in depth take on the … Read more
  • The Driving Forces of Negative Fandom
    At a party I went to this summer, I found myself in a conversation with another Star Wars fan, and he suddenly asked me how much I disliked, or even hated the Star Wars film The Last Jedi. A bit taken aback, I answered that I didn't hate or even dislike the film. I actually found it quite enjoyable, with some amazing scenes and storytelling. My answer clearly upset him, and his expression didn't hide his irritation with me. The discussion didn't last long. After researching fandom academically for a thesis in 2018, I tend to avoid discussions with hard … Read more